Baidu SEO

Baidu SEO - The Key To the Chinese Internet Market

With the Chinese getting access to the internet, large new markets opens up to international companies. For now only 10% of the Chinese population has internet-access but the analysts expect this number to grow rapidly as the Chinese economy expands, being accelerated by the upcoming Olympics in Beijing 2008. Large search-engines such as Google and Yahoo struggles to get a share of this huge market, though not very successful.

“Hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood.” –Chinese Song Dynasty Poem
The name Baidu was literally taken from an ancient Song Dynasty poem written about the persistence of searching for the ideal. Well la de da! Ain’t that dandy. Sure it is. Baidu lives up to its Chinese origins. It is a combination of innovation and tradition in this increasingly fast paced SEO world.

The leading Chinese search-engine is Baidu. Founded by two young Chinese in 2002, this has made it's way to the top 5 most frequently used search-engines of the world anno 2007.

“What a piece of work is a [search engine], how noble in reason, how infinite in faculties, in form and moving how express and admirable, in action how like an angel, in apprehension how like a god.” -William Shakespeare
Often times “thems folks out west” misunderstand the ways of the East. Unfortunately this cultural misunderstanding seeps into SEO. What do we know about Baidu? How does it work? Why should we even care?!

This makes Baidu THE place to show up high, when targeting the Chinese markets. High rankings generates traffic, traffic generates money!

Baidu's algorithms for site ranking differs from Google's at several points.

Content is key!

However Chinese web-censorship is very conservative, so try to keep your language at a moderate level. Avoid using adult language and words that are banned by the government!

Why “Do the Baidu”

Firstly, it’s relatively easy to understand. Just think, Google, five years ago. Baidu does work much like Google and Yahoo once did in the late 90’s early 2000’s but has come through with some quality innovations. “Pin-yin” is a new search feature that allows users to enter search queries in the more phonetic English alphabet as opposed to Chinese characters. This makes for a quicker search for the user and search engine alike.
Secondly, Baidu focuses on the quantity of links as opposed to quality of links. Good news SEO’s, bad news users. The way to get “quality” links according to Baidu is to create a lot of links with Chinese characters as anchor text. Even better is to have completely Chinese content, with anchor text included. However, Baidu doesn’t necessarily take into huge consideration where the anchor text comes from. Just make sure your content doesn’t include adult content, or anti-China material. That’s definitely a Baidu “no no.”
Thirdly, Baidu has a “load capacity friendly” spider. That means it won’t overload your site with visits, and will obey the robots.txt agreement.

Linking

Baidu doesn't seem to care as much for link quality as Google. Their algorithm is similar to the one Google used when they started out. Therefore, the key to Baidu success is huge amounts of links from various sources.

Are you ready to target the Chinese market?

Consider how profitable you could be if your Chinese prospective customers found your website near the top of Baidu search results for the keywords used in your industry. How much of that keyword traffic is currently going to your competitors’ sites instead of yours?
Chinese Local SEO Website Design
Baidu Search Engine Optimization (Baidu SEO)
Today there will be millions of Chinese searches performed on the Internet, many of them looking for exactly what you are selling. The process of getting your Chinese local website to the top of Baidu is known asBaidu search engine optimization. Baidu SEO has proven to be one of the most cost-effective forms of Chinese marketing available. Recognized as a leader in the art and science of Baidu search engine optimization by companies, emerging Internet entities, small businesses, and professional firms.

Optimizing tips for Baidu

1. Brush up on your metadata vocab because your gunna need it. Baidu, like Google, puts emphasis on the title. However, unlike the all-knowing Google, Baidu also looks at other metatags such as description and keywords. Make sure it is relevant.
2. Always include an Alt tag with images. It’s an easy code adjustment and can add more relevance to your site.
3. The higher your keyword density in your content, the better. Whoa there tiger, don’t get too hasty, 6-12% density will do just fine.
4. Try to get hosted in China; Baidu is a local search engine. If you can’t do that, get a local domain like a .com.cn. That’s should do the trick.

Why not build a Chinese local website portal for your Chinese business?
Baidu search engine optimization is a hyper-competitive endeavour that requires intense focus and a thorough, up-to-date understanding of how Baidu algorithms and spiders operate. The staffs have been in the Baidu search engine marketing industry for over a decade and our tactics continuously evolve to meet the needs of our clients. In the uncertain world of Chinese search engine optimization, our straightforward approach has consistently delivered results, which is why we are so optimistic about Chinese search marketing. We apply our proven Baidu SEO process so your Chinese local website will achieve that same high level of success.